Services and prices

Start with an audit. It shows you what to fix first, and its fee comes off any build you start within 30 days.

Guest Journey Audit

Where every project starts

  • I book and visit as a guest, the way your customers do
  • A review of your website, booking, brand and follow-up
  • The ten fixes that matter, in order
  • A concept for your homepage

From $1,500$1,500 for a practitioner, $2,500 for a studio, $4,000 for a hotel or retreat. One week. The fee comes off any build you sign within 30 days.

Practitioner site

For bodyworkers, therapists, acupuncturists and sound practitioners

  • A refreshed brand: mark, colors and type
  • The words, written with you
  • Five to seven pages
  • Your booking system connected, whether that's Vagaro, Mindbody, Walla or another
  • Launch, and 30 days of fixes after it

From $5,000Two to three weeks.

Studio brand and site

For yoga, Pilates and movement studios and small venues

  • Positioning: who the studio is for and why it's different
  • An identity system
  • Ten to fifteen pages with schedule, memberships and teachers
  • A launch kit for signage and social

$9,000 to $15,000Four to six weeks.

Hospitality brand and experience

For boutique hotels, retreat centers and spas

  • Brand and website
  • A signature guest experience: the concept, the run of show and the staff script
  • An opening night I lead

From $25,000Six to ten weeks.

Signature experience

For brands, workplaces and venues that gather people

  • A repeatable experience your team can run, or a series I deliver
  • The concept, the room and the script

Design from $5,000Delivery is priced separately, at Aloka's rates. Three to six weeks.

Care plan

For every site I build

  • Hosting and updates
  • Small edits when you need them

$150 a monthOr $350 a month with three hours of changes included.

Contract product design

For agencies and product teams

Senior product design by the hour, or a day or two a week. How it works

$150 an hourOne day a week is $4,800 a month.

How payment works

Half to start, half at launch. Audits are paid up front.

Two rounds of changes are included in every build. After that, changes are billed by the hour.

Founding clients. The first three studios or practitioners to book a build get 15% off, in exchange for a testimonial, permission to show the before and after, and their numbers 90 days after launch.

No free work. Every project starts with a paid audit or a signed scope, so the time goes into your place, not into pitching.

Tell me about your place.

Tell me what you run, where it is, and what isn't working yet. If I'm not the right fit, I'll say so.